Think of your website as a well-organized supermarket. Clearly label the "shopping aisles" (sections of your website), ensure that important "groceries" (such as site navigation and search) are easily accessible, and make your "checkouts" (contact forms or purchasing options) fast and efficient. Don't forget to express gratitude!
Credibility is paramount. Incorporate customer testimonials as digital word-of-mouth recommendations on your website. Endorsements build trust, particularly if visitors can see who provided them. The association with well-known brands can be a game-changer.
Every webpage should have a specific goal, whether it's viewing prices, making a purchase, or contacting you. Make it crystal clear what you want visitors to do next. Ensure that your "call-to-action" links stand out and use descriptive text. For instance, "BUY NOW" is better than "Continue."
Avoid overcrowding your website. Negative space is as important as images and text, as it frames and highlights your content. A clean, simple design ensures that visitors won't bounce away in frustration. Remember, you have a limited time to engage with your site's visitors.
Ensure your website functions on mobile devices. Approximately 10% of web browsing occurs on smartphones and tablets, and this figure is growing rapidly. Your site should be as accessible as possible to prevent potential customers from leaving.
Don't assume you know what your website visitors want. Develop basic user journeys, identify potential improvements, and test them. A/B testing, multivariate testing, and usability testing are crucial and need not be expensive. Tools like Google Content Experiments can help analyze changes' success.
High-quality web hosting is essential. If your hosting fails, your website goes down, which can be costly for your business. Make sure your hosting provider has a good reputation, UK-based servers, financial stability, and technical support to resolve issues promptly.
Incorporate relevant keywords in your website's text. Using specific keyword phrases multiple times in various text styles (headlines, body, subheadings, bold) enhances your site's relevance for those phrases and improves your Google ranking. Higher search engine visibility means more exposure for you and your site.
Utilize country-specific top-level domains (e.g., .co.uk) to help search engines identify your target audience's location. This increases your website's chances of appearing in search results for users in that location. UK-based hosting can provide faster page load times. Align your technical support and maintenance downtimes with your target audience's access times.